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2000 Year Old Headline That’s Still Giving Wake Up Calls

2000 Year Old Headline That’s Still Giving Wake Up Calls

by Brandon Davis | Mar 29, 2016 | Uncategorized | 0 comments

In advertising headlines are essential to nail. David Ogilvy (advertising master) put it this way: “On the average, five times as many people read the headline as read the body copy. It follows that, if you don’t sell the product in your headline, you have wasted 80%...

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