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You know you are going to get asked at some point. Why not have some fun with it?

How Are You?

I’ve been way way worse.

Not near as contagious.

Another day closer to death.

Better than I need to be.

They say I should be fine.

It may look like I’m doing nothing, but at the cellular level, I’m actually quite busy.

Great. They’ll never find me here.

I’m fine. It’s everyone else in this place that needs to worry.

Better than yesterday, not as good as tomorrow.

Fine, as long as another person doesn’t ask me that.

Gradually moving from self-pity to self-loathing. How are you?

I was right in the middle of a complicated, but life-altering mental project, but sure I could take a break.

Short about 5 dollars. How are you?

I know I am, I just don’t know “how I am”.

Shh. They’re listening to us.

*Pretty much anything in an indigenous language.


How’s It Going?

Very quickly.

In accordance with my genetic destiny.

Living off the kindness of strangers.

A lot smoother with less baggage.

Needing to confide in someone for awhile, you busy the rest of the day?

Not bad. As long as I don’t buy anything else, I should have enough money to live on for the rest of my life.
“Find everything ok?” (asked by check-out clerk)

Yep and some things I never ever wanna find again for the rest of my life.

Yes, cops are on their way.

Well of course or I’d still be out there looking for it. Pssh.


Howard Gossage’s famous quote reads:
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.”

If you are in advertising of any kind you know immediately what he meant. We advertisers are in competition with You-Tubers, Meme Generators, videos of Grandpa backing over his mailbox and someone setting their hair on fire. Somehow in the midst of all this noise, we must gain their attention and create awareness.

“So we scream. So we shout. Until we don’t have a voice” – Kenny Chesney

There is a better way. Copywriting is all about finding unnatural ways to liven up the ordinary. To spice up the norm – suck the bore out. Our job is to take the common and bring in a new way of seeing it. No one cares about a toothbrush, a blow dryer or an oil change, but we need them don’t we? We do and people are going to buy them. So why not have fun with it? Why not make an appeal to the buyers that doesn’t feel so drab?

This isn’t a new idea. Marketing departments for many large companies realize that to compete they too must enter into the arena of nonsense. Get silly. Take their pants off. There is no longer a choice. The people have spoken and they (not the CEOs) are calling the shots.

The good news? We get to act crazy and maybe have a little fun at work.

Creativity breeds creativity and we must never let it take a day off.

Blah, blah blah. So anyway…

How have you been?