the bridge

"I yam what I yam and that's all that I yam" - Popeye Want to hear something profound? Grab ahold of the arm of your chair. Here it comes... You are you.  That's right.  And want to hear something else?  You are not going to be anyone else. So quit trying. That's some...

A hummingbird just smashed into my vanity mirror and I couldn't be more happy about it.  I just recently watched a great presentation by Pete Myers called "Beyond 10 Blue Links: The Future of Ranking". It confirmed what I had already sensed was coming.  Search Engine...

Remember when you were a kid?  Coming up with things to do on a Saturday afternoon was easy. It almost required no thought at all.  Well in order to become creative you now have to (as an adult) figure out how to retrieve that mentality. It is no longer natural to...

"This product is so revolutionary"  "We are the best in the city" "Try our exciting new..." Have you heard these lines in advertising? We all have in one way or another and we have built up a resistance to them over time. I mean really, how enticing is "New" anyway?...

The following is a guest post from Jason Strachan. You may know him as the "Copywriting Prince". You can find out more info about Jason at: http://www.the-copywriting-prince.com If you’re new to the freelance copywriting game you’ll get a lot of value from this....

*Warning the following could cause Cephalagia (a headache). Read at your own risk.  Whence is this monstrous thing? And why is it? The mind commands the body and it obeys forthwith; the mind commands itself and is resisted. The mind commands the hand to be moved, and...

There is nothing I love more than my God. There is no book I love more than the Bible.  I have spent twelve years of my life preaching them. Once a person begins to understand that it isn't just any book, but God speaking to them, they will begin to see it differently...

Want to know why no one seems to care about what you just posted? Do you feel like a social media outcast? Are you playing by the rules? Chances are, you are taking your swing at social media and hoping for a viral knockout. But... you keep swinging at the air. There...

So you decided to start your own business? Congrats! It can lead to a great life or it can lead to a great migraine. It all depends on how you start. That is what many of my blog posts are for - to help you start well and finish even better. I have learned a few...

How do you market yourself? How can you capture more leads and create more “come-back” customers? After taking 4 courses, reading 30+ books and listening to tons of lectures; I figured it was time to save time for all my entrepreneur friends out there sweat’n it. So...

Marketing is not about selling. Marketing is establishing or propagating a brand in the eye of the consumer. One of the most important things any business has to achieve is “brand awareness”. The brand is what sells not the marketing. Al Ries helped me with an...

You know you are going to get asked at some point. Why not have some fun with it? How Are You? I've been way way worse. Not near as contagious. Another day closer to death. Better than I need to be. They say I should be fine. It may look like I'm doing nothing, but at...

In advertising headlines are essential to nail. David Ogilvy (advertising master) put it this way: “On the average, five times as many people read the headline as read the body copy. It follows that, if you don’t sell the product in your headline, you have wasted 80%...

We call them Pros. They win Super bowls. Gold medals. The Pulitzer Prize. How do they do it? I have personally been told on many occasions that I am a fantastic writer and public speaker. It’s weird to hear. When I survey the work that I have done I don't see anything...

Go ahead… jump! Maybe I’m getting ahead of myself. I’ll back up a bit. I am a copywriter, but I can't help but post this for all my friends out there handicapped by fear. I was once plagued by social anxiety. My first panic attack left me terrified. What was happening...

  They are trying to destroy your potential. You wake up and they are always there — whispering and filling your mind with all sorts of nonsense. You have tried to ignore them, but their voices and demands are too strong to resist. Who are they? Enemies. Bullies. The...