The Copy Rocker
Blog
How To Turn Your Website A Lead-Generating Machine (Part 4: Web Design)
My wife told me I could tell ya’ll this. We can’t go out to eat without carefully selecting just the right place to sit. It’s not that she is OCD (well, maybe a little). She just knows that aesthetics matter! She’ll tell you that it may even change the taste of the...
How To Make Your Website A Lead-Generating Machine (Part 3: Local SEO)
Does local SEO really matter? 93% of online experiences begin with a search engine like Google, Yahoo! or Bing. If you're like us, you need potential clients to find you online when they search for you. Period. As you can imagine, there are lots of people...
How To Make Your Website A Lead-Generating Machine (Part 2: Branding)
The most critical part of any business is also the most neglected. A company brand. Branding is your business. There isn’t a question as to whether or not you will have a brand. That is a given. The question is whether or not you will build your brand or have one...
How To Transform An Ordinary Web Page Into An Extraordinary Conversion Tool
Your website is often your customer’s first impression of your business. Read that again. Gone are the days you just throw up a "canned" site just so you can check it off the list. Websites are able to bring you new customers, IF they are found (SEO) and then once...
6 Email Subject Lines That Will Compel Your Customers To Click.
New! Free! 20% off your… Blah, Blah Blah. Ever live in an apartment? If you have then you’ve seen that trash can sitting beside the mailboxes. It is filled to overflowing. With “junk mail”. People have zero tolerance for junk or spam in their mailbox. The only mail...
How to Make Your Website a Lead-Generating Machine (Part 1: Copywriting)
Have you spent a lot of money on a website that isn’t performing well for your business? Do you feel stuck because you are failing to reach people online? Do you have a genuine passion for people and know that your products or services will help them, but something...
The Busy Person’s Digital Marketing Checklist (1 Post. 8 Points. Countless Customers)
How do you market yourself online? How can you capture more leads and make it easy for “come-back” customers? After taking 5 courses, reading 50+ books, and listening/watching to tons of videos and lectures; I figured it was time to save time for all my business...
The Winning Smile of Simile: The Simplest Way To Get More Likes & Attract More Customers
"This product is so revolutionary" "We are the best in the city" "Try our exciting new..." Have you read these lines on websites before? We all have in one way or another and we have built up a resistance to them over time. I mean really, how...
Be Like Popeye. Think Like Lewis. Write Like You (A Tip For The Future Copywriter)
Want to hear something profound? Grab ahold of the arm of your chair. Here it comes... You are you. That's right. And want to hear something else? You are not going to be...
My 10 Biggest Mistakes In 10 Years Of Freelance Copywriting (Guest Post by Jason Strachan)
The following is a guest post from Jason Strachan. You may know him as the "Copywriting Prince". You can find out more info about Jason at: http://www.the-copywriting-prince.com If you’re new to the freelance copywriting game you’ll get a lot of value from this....
How To Turn Your Website A Lead-Generating Machine (Part 4: Web Design)
My wife told me I could tell ya’ll this. We can’t go out to eat without carefully selecting just the right place to sit. It’s not that she is OCD (well, maybe a little). She just knows that aesthetics matter! She’ll tell you that it may even change the taste of the...
How To Make Your Website A Lead-Generating Machine (Part 3: Local SEO)
Does local SEO really matter? 93% of online experiences begin with a search engine like Google, Yahoo! or Bing. If you're like us, you need potential clients to find you online when they search for you. Period. As you can imagine, there are lots of people...
How To Make Your Website A Lead-Generating Machine (Part 2: Branding)
The most critical part of any business is also the most neglected. A company brand. Branding is your business. There isn’t a question as to whether or not you will have a brand. That is a given. The question is whether or not you will build your brand or have one...
How To Transform An Ordinary Web Page Into An Extraordinary Conversion Tool
Your website is often your customer’s first impression of your business. Read that again. Gone are the days you just throw up a "canned" site just so you can check it off the list. Websites are able to bring you new customers, IF they are found (SEO) and then once...
6 Email Subject Lines That Will Compel Your Customers To Click.
New! Free! 20% off your… Blah, Blah Blah. Ever live in an apartment? If you have then you’ve seen that trash can sitting beside the mailboxes. It is filled to overflowing. With “junk mail”. People have zero tolerance for junk or spam in their mailbox. The only mail...
How to Make Your Website a Lead-Generating Machine (Part 1: Copywriting)
Have you spent a lot of money on a website that isn’t performing well for your business? Do you feel stuck because you are failing to reach people online? Do you have a genuine passion for people and know that your products or services will help them, but something...
The Busy Person’s Digital Marketing Checklist (1 Post. 8 Points. Countless Customers)
How do you market yourself online? How can you capture more leads and make it easy for “come-back” customers? After taking 5 courses, reading 50+ books, and listening/watching to tons of videos and lectures; I figured it was time to save time for all my business...
The Winning Smile of Simile: The Simplest Way To Get More Likes & Attract More Customers
"This product is so revolutionary" "We are the best in the city" "Try our exciting new..." Have you read these lines on websites before? We all have in one way or another and we have built up a resistance to them over time. I mean really, how...
Be Like Popeye. Think Like Lewis. Write Like You (A Tip For The Future Copywriter)
Want to hear something profound? Grab ahold of the arm of your chair. Here it comes... You are you. That's right. And want to hear something else? You are not going to be...
My 10 Biggest Mistakes In 10 Years Of Freelance Copywriting (Guest Post by Jason Strachan)
The following is a guest post from Jason Strachan. You may know him as the "Copywriting Prince". You can find out more info about Jason at: http://www.the-copywriting-prince.com If you’re new to the freelance copywriting game you’ll get a lot of value from this....