the bridge
Short pieces to help you find your business voice, tune-up your marketing and grow your fan club
Be Like Popeye. Think Like Lewis. Write Like You (A Tip For The Future Copywriter)
"I yam what I yam and that's all that I yam" - Popeye Want to hear something profound? Grab ahold of the arm of your chair. Here it comes... You are you. That's right. And want to hear something else? You are not going to be anyone else. So quit trying. That's some...
Winning The Heart Of Google: 6 SEO Tips To Help You Stand Out, Be More Attractive And Rank Higher Than Ever.
A hummingbird just smashed into my vanity mirror and I couldn't be more happy about it. I just recently watched a great presentation by Pete Myers called "Beyond 10 Blue Links: The Future of Ranking". It confirmed what I had already sensed was coming. Search Engine...
Mental Merrymaking: 3 Ways To Be More Creative & Come Up With Good Ideas.
Remember when you were a kid? Coming up with things to do on a Saturday afternoon was easy. It almost required no thought at all. Well in order to become creative you now have to (as an adult) figure out how to retrieve that mentality. It is no longer natural to...
My 10 Biggest Mistakes In 10 Years Of Freelance Copywriting (Guest Post by Jason Strachan)
The following is a guest post from Jason Strachan. You may know him as the "Copywriting Prince". You can find out more info about Jason at: http://www.the-copywriting-prince.com If you’re new to the freelance copywriting game you’ll get a lot of value from this....
Free Will, Calvinism & Copywriting Part 1: How Theology Makes Us More Persuasive Marketers
*Warning the following could cause Cephalagia (a headache). Read at your own risk. Whence is this monstrous thing? And why is it? The mind commands the body and it obeys forthwith; the mind commands itself and is resisted. The mind commands the hand to be moved, and...
Why Sermons Often Fail And Why Business Leaders Need To Take Notice
There is nothing I love more than my God. There is no book I love more than the Bible. I have spent twelve years of my life preaching them. Once a person begins to understand that it isn't just any book, but God speaking to them, they will begin to see it differently...
Wanting In: A Social Media Etiquette Guide So You Don’t Blow It
Want to know why no one seems to care about what you just posted? Do you feel like a social media outcast? Are you playing by the rules? Chances are, you are taking your swing at social media and hoping for a viral knockout. But... you keep swinging at the air. There...
How To Not Start-Up & Starve To Death: 5 Nuggets Of Advice For The Entrepreneur To Chew On.
So you decided to start your own business? Congrats! It can lead to a great life or it can lead to a great migraine. It all depends on how you start. That is what many of my blog posts are for - to help you start well and finish even better. I have learned a few...
Does Your Business Have Multiple Personality Disorder?
Marketing is not about selling. Marketing is establishing or propagating a brand in the eye of the consumer. One of the most important things any business has to achieve is “brand awareness”. The brand is what sells not the marketing. Al Ries helped me with an...
The Next Time They Ask, “How Are You?” (Unexpected Responses To Life’s Most Dull Questions)
You know you are going to get asked at some point. Why not have some fun with it? How Are You? I've been way way worse. Not near as contagious. Another day closer to death. Better than I need to be. They say I should be fine. It may look like I'm doing nothing, but at...
2000 Year Old Headline That’s Still Giving Wake Up Calls
In advertising headlines are essential to nail. David Ogilvy (advertising master) put it this way: “On the average, five times as many people read the headline as read the body copy. It follows that, if you don’t sell the product in your headline, you have wasted 80%...
How To Become An Expert At Anything
We call them Pros. They win Super bowls. Gold medals. The Pulitzer Prize. How do they do it? I have personally been told on many occasions that I am a fantastic writer and public speaker. It’s weird to hear. When I survey the work that I have done I don't see anything...
Cure Your Anxiety Once And For All (Free Tip From A Former Sufferer)
Go ahead… jump! Maybe I’m getting ahead of myself. I’ll back up a bit. I am a copywriter, but I can't help but post this for all my friends out there handicapped by fear. I was once plagued by social anxiety. My first panic attack left me terrified. What was happening...
3 People You Need To Kill If You Want To Be Successful
They are trying to destroy your potential. You wake up and they are always there — whispering and filling your mind with all sorts of nonsense. You have tried to ignore them, but their voices and demands are too strong to resist. Who are they? Enemies. Bullies....
5 Reasons You Need a Copywriter in 2016
Need some reasons to hire someone to do your content this year? Well here are five. 1. We save you time. It's been bugging you that you don't have a larger social media presence. You know the importance of marketing to grow your business. Problem is, you have way too...
Website Repulsive? 2 Ways You Can Make It Dazzle And Soar
Why is no one visiting your site? Why have sales not increased since the launch? You heeded the counsel that in this day and age you’ve gotta have a website if you want your company or business to succeed --- so you got one. The results (as you have now painfully...